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LOVINFLAME SETS INTERIOR AND OUTDOOR DECOR ON FIRE FOR THE FIRST TIME IN RUSSIA

For Immediate Release

March, 2019 [Moscow, Russia] — Lovinflame lights up largest fireplaces exhibition in Russia


Lovinflame debuts its products for the first time in Russia at the International Exhibition, Fireplaces Salon, focused on exchanges of experiences with regional and global manufacturers of fireplaces, stoves, and heating equipment. Lovinflame is excited to be featured for the first time at this dynamic market, allowing the local region to experience the wonders of the revolutionary flame technology.

Lovinflame candles, fire pits, and fireplaces blend one-of-a-kind innovation with a touch of modern aesthetics. The patented burning system achieves near complete combustion without sacrificing the vivid brilliance of real fire — carving out a new category of fire for interior and exterior design use. The Lovinflame vision is to enhance and create a relaxing ambience for people to enjoy with fire that is wind-resistant, clean-burning, vibrant, and safer to use.

“We’re thrilled to introduce our patented burning system and fire products at the exhibition in Moscow. It is a completely new product in the Russian market, and with everything new gives rise interest and curiosity, but I think we have been able to melt the heart of our Russian customers,” says Saiana Andreeva, who handles International Sales for Lovinflame in Russia.

Unlike wood-burning fires that fill the air with carbon monoxide, particulate matter, and a host of other toxic emissions, Lovinflame’s decorative products are clean-burning, odorless, safe, and easy to refuel. The genius lies in the unique relationship between the water-soluble Lovinflame Fuel that won’t ignite until temperatures reach its exceptionally high flash point (104 ºC/220 ºF), and the patented stainless steel wick designed to rapidly ignite this otherwise non-flammable fuel. Even if fuel is spilled, the fire will stay contained at the wick, minimizing the risks of fire.

“Russia is a northern country, with long and cold winter evenings, and fire has a special place here. In the past, a fireplace was in each home as one of the essential elements for survival. Nowadays, the market of fireplaces in Russia is growing year by year, and we believe that Lovinflame products will be successful in this market,” shares Ms. Andreeva. “We’ve collected a lot of positive feedback from Russians: customers, designers and potential dealers alike. Many liked the ergonomic design of our products, but of course our unique fuel made a great impression. While demonstrating the fuel, many customers could not believe their eyes — no smell, no smoke, and no flare-ups.”

With a flash point at 104 ºC, Lovinflame can be safely stored and transported in unlimited quantities. In contrast to ethanol, which has a flash point of just 13ºC and is classified as hazardous waste, Lovinflame is a degradable, water-soluble fuel that can be easily disposed of alongside normal household waste.

All Lovinflame’s thoughtfully architected products feature a lightweight and portable design for both indoor and outdoor use, perfect for setting the mood and for accenting various types of events. Lovinflame’s innovative candles, tabletop fire pits, and vent-free fireplaces are available for purchase in stores across the U.S. and will soon be available in Russia — please visit www.lovinflame.com to find out more. Any channel partners interested in helping to bring Lovinflame to Russia, please write us at partner@lovinflame.com.

For more information, contact the Lovinflame team at media@lovinflame.com or visit Lovinflame’s booth K19-2 at Fireplaces Salon.

Press Contact

Elaina Lin
elaina@lovinflame.com


Lovinflame Media
media@lovinflame.com

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